Generative AI is beginning to crop up in mobility management software, but intelligent automation is the killer feature. Enterprise mobility today is basically synonymous with unified endpoint management (UEM) software, which unifies and centralizes the management of phones, tablets, PCs, and other devices. UEM grew out of earlier mobile management tools in the late teens and came to prominence during the Covid-19 pandemic when office workers worldwide shifted to remote work.
Now a well-established product category, UEM platforms have continued to broaden their scope and introduce new features. Here are the most important trends to know about in 2025.
Early days for genAI in UEM
With all the hype around artificial intelligence (AI) and particularly generative AI (genAI) over the past few years, you’d be forgiven for expecting these tools to be taking over UEM platforms. But we’re not quite there yet.
“At this time, AI and genAI implementation into UEM platforms is limited, and vendor marketing claims often exceed product capabilities,” says Tom Cipolla, senior director and analyst at research firm Gartner.
Among the areas where AI and genAI could enhance UEM, Cipolla says, are genAI-infused chatbots to simplify product usage, AI-generated actionable insights to improve endpoint management and digital employee experience (DEX), and improved script generation through genAI.
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